SO-SO ... a portuguese answers

We are passionate about Portugal: for its history and traditions. We also love simple and beautiful things, that create unforgettable moments with those we care about.

“SO SO” translates into Portuguese as “ASSIM ASSIM”, an expression so heard among portuguese people, that translates the “fado” (fate) and the melancholy, which are caracteristic of this people. Therefore, we created “SO-SO STORE”, a reflection of our passions that leads us to create objects inspired by proverbs, adages and expressions from Portugal.

In each piece, we work from the creative process, to its design and production, seeking to create unique and quality products that show the attention and love with which they were done.
After all, there are objects that are part of our life and remind us of people, times and places: they keep our memories and are able to create new moments …


This is Maria, one of the people behind SO-SO.

She was born in Cascais, Portugal, 30 years ago.

Maria is a only child, and since she is a little girl, she loves to draw.

She wanted to be an architect (to draw “stuff”) but also a veterinary, once she loves animals. At the end, she decided to be an architect.

In college, she met João (the other part of SO-SO) and they are together since then.

She worked as an architect for some years, before starting SO-SO.

Maria believes that in the global world of today, diferents cultures and their particularities should be celebrated. That is why every SO-SO piece is inspired by a portuguese expression!

Besides designing the pieces with João, Maria is the one who draws every SO-SO illustration.


This is João, the other part of SO-SO.

He was born is Castelo Branco, Portugal, 31 years ago.

The street was his playgroud, where he was always building something, whether it was a small dam or a treehouse. Maybe that’s why he moved to Lisbon, 10 years ago, to study architecture.

He had several music bands, where he played guitar. He loves Eddie Vedder and Miles Davis. They are part of his soundtrack while working.

After being an architect for some years, and have been influenced by the scandinavian architecture, he decided that he wanted to build something with his ones hands. He also discovered the beauty of working small scales objects that people can have in their houses. That is why he founded SO-SO with Maria.

Every piece from SO-SO comes from his hands: it’s sculpted, sanded and finished in his workshop in Cascais, Portugal. He believes that this small scale production, where every piece takes its time to come to life, makes them singular, so they can be part of people’s lives.